Tuesday, March 17, 2009

The Dora Uproar

If your kids like Dora the Explorer and you've spent any time on the internet recently, then you have probably heard the uproar over Mattel and Nickelodeon's decision to "age" Dora. The new version of Dora was supposed to be marketed to 10 year olds. Unfortunately, parents that saw a silhouette of the new Dora were outraged.

They called her a tramp. And that was the nice version. Parents felt the new doll was too sexualized, an Explorer Bratz doll. A far cry from the tomboy little girl that millions of toddlers have loved over the years.

The toymaker and kid's television giant have responded in an attempt to quell the fears of parents across the country. They promise that the "updated" Dora will not look like Lindsay Lohan (she's not wearing a short dress or makeup). Just as importantly, the original Dora isn't going anywhere. This new version is really just an extension, just an addition to the Dora brand.

On a down note, Boots, Map, Backpack and the crew are not making the leap. Oh well, you can't win 'em all. You can find the story about the response to the uproar here.

I think the moral of this story is: Do Not Mess With SAHMs!

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